Tag: Product photography guides

Product photography terminology explained

October 21, 2024

If you’ve ever bought anything online (who hasn’t?), you’ve probably spent a decent amount of time looking at the product photos while making your decision. And you’re not alone. 75% of online shoppers look at product photos first and over 80% say product images have the biggest influence on buying decisions. Not only that but […]

How to brief product photographers – An actionable guide

September 11, 2023

A good product photographer can elevate your brand and help your products stand out in a crowded marketplace. Skilled product photographers have the eye and technical knowhow to create a unique look. What’s more, because most product photography is done in the studio, the level of control is huge. Your product can be shot against […]