Personal branding photographers specialise in portraits that bring out the unique character of the sitter. While there are no strict rules about what the differences are between a standard portrait session and a personal branding photoshoot, here are some points that make personal branding different.
Most personal branding shoots, allow enough time to capture a variety of shots in different scenarios. This gives you a good variety to choose from and use over time on your different channels. A longer shoot time also means you have more time to get used to the camera, relax and enjoy the shoot. And this comes across in the results.
While many portrait sessions can be commissions by a magazine or a company, most personal branding photoshoots are commissioned by entrepreneurs. business owners and freelancers who need a set of professional photos for their socials, website and other marketing materials.
Personal branding photos can be taken in many style, but they'll mostly be shot on location. It's very common to show the subject in an environment that's related with what they do and who they are. The portraits are editorial in style and often have an informal style to them.